Toolbird Glossary

Stay updated on the most important and popular terms in the industry of digital user insights.

Bounce rate in web analytics refers to the percentage of visitors who navigate away from a website after viewing only on...

A cookie is a small data file sent by a website and saved on the user's computer by their web browser while they are bro...

In web analytics, a device refers to the hardware a visitor uses to access a website or application, such as a desktop c...

The 404 Not Found error is an HTTP status code indicating that the server is unable to locate the requested resource. Th...

In web analytics, a funnel is a framework designed to visualize the sequential steps users take to accomplish a specific...

In web analytics, referral traffic refers to visitors who arrive at a site through direct links from other websites, rat...

In web analytics, a session represents a single visit by a user to your website, encompassing all interactions made duri...

The General Data Protection Regulation (GDPR) is a thorough data protection law that came into effect in the European Un...

In web analytics and search engine optimization (SEO), a keyword is a term or phrase that users enter into search engine...

An IP address, or Internet Protocol address, is a unique numerical identifier separated by periods (IPv4) or colons (IPv...

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