Top 3 Toolbird Analytics use cases that you can start today

This post covers the top 3 most popular ways to use Toolbird Analytics to make data-driven decisions for business advantage.

LO
Lasse Osmann

June 30, 2024•2 min read

Top 3 Toolbird Analytics use cases that you can start today

As you know Toolbird Analytics, we allow you to track all traffic going through your website, including device data, page data, referrer data, geographic data and more. These are just numbers, but how can you use them to improve your product? It's broken down into three main categories:

  • Conversion optimization
  • User experience
  • Customer behaviour

1. Conversion optimization

When getting to know exactly what pages your customers visit the most, what elements on your site they click on, and how much time they spend on each subpage, you're capable of making data-driven decisions on where to improve your website for more conversions, hereby more sales. Let's dive into an example:

On your Toolbird Analytics dashboard you see that the majority of visitors leave your landing-page before hitting the call-to-action button in the bottom. This piece of data-information indcates, that you might want to implement a more seamless landing-page-flow, so your customers makes it to the bottom to take action more easily. alt text for screen readers

2. User experience

This use case goes hand in hand with conversion optimization. As Toolbird Analytics provides you all the device data for all your online visitors, hereby operating system, browser and device, you're capable of adjusting the reponsivnes as much as possible, to hit the majority of your audience optimally.

3. Customer behaviour

With the power of custom event tracking, you're able to get an overview of what components your users interact with the most, and in what time intervals. Customize your components, sections, links and buttons based on how your users interact with them.

Conclusion

To sum up the above, Toolbird Analytics helps you make data driven decisions on how to optimally improve your landing page for your audience, so you can convert more visitors into users, and gain more traction to your overall product.

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